The Best Seminar You Will Ever Attend:
What You Need to Know About False Advertising Law
(Originally presented: Wednesday, July 11, 2007.)
The Critical Issues
Every company with a sales brochure, a Web
site, or a marketing strategy is likely subject
to federal and state regulation. You don’t need
a multi-million-dollar TV ad budget to
engage in “advertising” under the law.
Find out what draws the ire of regulators and
what types of marketing could land you
in court. Learn the practical aspects and the pitfalls of various types of advertising.
Where is the line that you -- and your key competitors -- cannot cross? When can
you take a competitor to task (or to court) for making unsubstantiated statements
or maligning your company? As new media and methods of communicating
emerge, how can you stay on the cutting edge while managing your risk?
Topics will include:
- Understand the hot topics and danger zones in false advertising law
- Learn five key rules for comparative advertising and right of publicity
- Find out how internet searches can create false advertising
Presenters: Alain Baudry, David Schultz and Dawn Van Tassel
Hosts: Maslon's Competitive Practices/Unfair Competition Litigation Group
