Creating an Employee Brand:
Successful Strategies for Engaging and Retaining Your Valued Employees Through a Challenging Economy
(Originally presented: Wednesday, October 13, 2010)
Hosted by Maslon's Business & Securities Group
Presenters
Amy Langer and John Folkestad of SÁLO, LLC
Howard Tarkow of Maslon Edelman Borman & Brand, LLP
The Critical Issues:
Studies show that the challenging economic environment has had a profound impact on employees. Workload are up,
perceived job security is down, and anxiety and frustration levels are on the rise. So how do you create a wining company culture that engages your star employees?
In this informative seminar, you will learn techniques for identifying your most valued employees, developing an employee brand, and creating a company culture that will help propel your success. The presenters will advise on how to be intentional when hiring and attract a list of "dream employees." You'll learn strategies for implementing a fresh approach to your policies, procedures and performance management materials to align with your company culture and help keep your most valuable employees engaged and moving forward. the presenters will also address methods for accountability throughout the process.
Topics will include:
- Creating an employee brand - what do you want your company culture to look like?
- Being intentional about your people - what are you doing for your most valued employees?
- Dealing with employees inconsistent with the brand and managing the potential legal risks.
- Developing policies, procedures and performance management materials to support your company culture and keep your valued employees engaged.
Who Should Attend:
- Business Owners
- CEOs and Presidents
- Key Executives
To register to attend this event, please register online at marketing.coordinators@maslon.com or by contacting Patty or Lynnette at 612.672.8251.
Validated parking will be offered in the Gaviidae Common parking ramp. Enter ramp on 6th Street (one-way eastbound). Parking is limited.
