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AdTech, Media & Advertising

Clients and agencies in the advertising, marketing, and media space need sound legal solutions that allow their campaigns to flourish. We get that—and we excel at minimizing risk without stifling creativity. That's why clients ranging from boutique agencies to multi-billion dollar international companies spanning automobile, manufacturing, food and beverage, digital media, and software industries—have chosen to work with Maslon.

We have represented or negotiated against over 400 advertising agencies, digital marketing companies, and software companies in local, national, and cross-border transactions valued, in the aggregate, at over $1 billion annually—experience we leverage to benefit all of our clients. We are highly attuned to the nuances of working with traditional advertising as well as digital marketing projects, software/platform-as-a-service agreements, sponsorship structuring, campaign analysis, and both promotional and experiential events. We also specialize in working on AdTech transactions. Clients appreciate our agility and have shared that they come back because we know how to get things done.

Our goal is to be the law firm of choice for clients who care about efficiently and effectively completing sophisticated advertising, sponsorship, marketing, creative asset development, and branding transactions with top-of-the-market legal guidance. You'll find our lawyers are client-focused, business-minded, practical, creative, nimble, technically experienced, and passionate about providing the highest quality legal services—always in a way that is effective and true to your organizational needs.

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Please do not submit any confidential information to Maslon via email on this website. By communicating with us we are not establishing an attorney-client relationship, and information you submit will not be protected by the attorney-client privilege and cannot be treated as confidential. A client relationship will not be formed until we have entered into a formal agreement. You should also be aware that we may currently represent parties whose interests may be adverse to yours, and we reserve the right to continue to represent them notwithstanding any communication we receive from you.

If you would like to discuss possible representation, please call one of our attorneys directly or use our general line (p 612.672.8200). We can then fully discuss our intake procedures and, if appropriate, introduce you to an attorney suited to assist with your matter. Alternatively, you may send us an email containing a general inquiry subject to these terms.

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