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Client Success

eyebobs: Eyes Open to Growth

eyebobs, LLC designs and sells eyewear, specifically readers, for the "irreverent and slightly jaded." Founders Julie Allinson and Paul Erickson sought to find a partner to enable them to grow their business so they contacted an employment lawyer at Maslon for guidance. Terri Krivosha, a Maslon lawyer specializing in mergers and acquisitions, stepped in. Already a proud owner of at least twenty pairs of eyebobs, Terri was thrilled and honored to provide Julie and Paul with guidance and counsel from the very beginning of their transaction. She introduced them to investment bankers and helped them choose the right one for their goals. She served as a trusted adviser, providing strategic business and legal advice throughout their journey.

Terri was further supported by a larger Maslon team including Brad Pederson and Mark Baumann—who worked with eyebobs throughout the process. The team helped Julie and Paul to present a well-organized company and a prominent brand to potential buyers. After a competitive bid process, Julie and Paul selected Norwest Equity Partners (NEP) as their partner, believing they would be an ideal fit to help the company achieve its next set of goals.

The enthusiasm among the founders, their legal team, and NEP made the deal fun through every step. Each session began with participants identifying the frame he or she was wearing, and the younger members of the team, not yet ripe for readers, wanted to order them simply for the fashion. At the end of the transaction, Julie and Paul insisted on a specific March 2015 closing date, and the Maslon team stepped up to help make the closing happen. Everyone was very satisfied with the outcome. With the strength of NEP behind them, eyebobs is now well-positioned for its next stage of growth. Maslon continues to counsel and represent eyebobs in its general corporate matters and guide it on its new path.

Shortly after the deal closed and reflective of the high degree of camaraderie that permeated the deal, eyebobs paid tribute to the work by introducing a playful new frame called "Scary Terri." The frame is described as "She may be small, but I wouldn't cross her. This bold and brassy little reader does NOT mess around. You've been warned." A direct reflection of her focused attention to serving her clients and getting the deal done on time, Terri has proudly ordered a pair in every color.


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