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Maslon Edelman Borman & Brand, LLP Announces Name Change:
Maslon LLP

December 31, 2014

Maslon Edelman Borman & Brand, LLP, is pleased to announce that effective January 1, 2015, the firm will be known formally as Maslon LLP.

The new name reflects the evolution of the firm's identity in the marketplace, already commonly referred to as "Maslon," and appropriately represents the firm's original founder, Samuel H. Maslon, a distinguished Harvard Law graduate and renowned Twin Cities attorney. Although the name is changing, the firm will continue to honor the founding principles Samuel Maslon set forth with his esteemed partners Hyman Edelman and Marvin Borman in 1956 and the Honorable Irving R. Brand in 1966—each dedicated to integrity and excellence in the practice of law, as well as profound service to the community.

"Our firm has always taken great pride in its history. I had the privilege of working directly with all four of our named partners and admired them greatly. Their legacy of excellence and integrity is important to us, so the decision to change the firm name was not made lightly and is a little bittersweet. However, we feel strongly that it is the right decision for the firm at this time," stated Bill Pentelovitch, partner and trial lawyer of more than 40 years.

Under the new name, the full-service commercial law firm will continue to offer strategic counsel and exceptional service in the principal areas of Business & Securities, Financial Services, and Litigation—with nationally recognized practices in Business Litigation, Construction Litigation, Tort & Product Liability, and Appeals—and is focused on developing client relationships built on trust, commitment, and respect.

"Much like our clients, it's essential that we continue to evolve and align our business with the changing marketplace and the needs of those we serve. The new name is part of that strategic vision—and we feel it will build a stronger, more defined identity for the firm," shared Joe Alexander, managing partner and commercial lawyer of over 30 years.

Maslon's name change was featured in the January 1, 2015, Business Section of the Minneapolis Star Tribune in an article titled, "Law Firm Makes it Simple: Maslon."


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